Process
How we work.
Six plain stages, clear approvals, no surprise invoices, no scope creep dressed up as strategy.
Discover
A working call and short written brief. We map the business, the audience, the job to be done and the constraints. No PDF theatre.
Outputs
- Kickoff call and written brief summary
- Goals, audience and constraints agreed
- Assets and access reviewed
Approval
Signed brief summary.
Define
We turn the brief into a scoped proposal. Deliverables, timeline, GBP pricing, revision rounds, licensing and ownership are all confirmed in writing before work starts.
Outputs
- Written proposal with scope and GBP pricing
- Timeline and milestones
- Licensing, source files and portfolio permission
Approval
Signed proposal and deposit invoice.
Create
Concepting and creative direction. Moodboards, copy directions, wireframes, visual direction or shot lists depending on the job. Nothing goes into production until direction is signed off.
Outputs
- Concept and direction documents
- Wireframes, moodboards or shot lists
- Copy and messaging drafts
Approval
Direction approval before production.
Build
Production and craft. Shoots, design, development, editing, iteration. Reviewed at agreed milestones, not sprung on you at the end.
Outputs
- Shoot days, design files, code, edits
- Milestone reviews with clear feedback windows
- Revision rounds tracked against the proposal
Approval
Milestone sign-off at each review.
Launch
Delivery. Website live, campaign out, content posted, assets exported. Handover files, guidelines and access are packaged for your team.
Outputs
- Final files and exports
- Live deployment or campaign roll-out
- Handover pack, credentials and short training if needed
Approval
Sign-off on delivery and handover pack.
Improve
Post-launch review. What worked, what did not, what to change next. Ongoing retainers loop this monthly so the work compounds.
Outputs
- Post-launch review and next-steps note
- Retainer plan if ongoing
- Measurement and iteration cadence
Approval
Agreed next actions or retainer scope.
Commercials
How we structure fees.
Different work needs different shapes. Every job lands in one of the following, all quoted in GBP and confirmed in writing before we begin.
Fixed starter projects
Small, well-defined pieces of work at a fixed GBP price so first-time clients can start without a large commitment.
- Logo and mini brand kit
- Single-page start-up site
- Social channel setup
Monthly retainers
Ongoing social, content or care work billed monthly. Retainers cover a defined set of deliverables and time each month, quoted in GBP.
- Content plan and posting
- Monthly shoot day
- Community and reporting
Production day rates
Photography, videography, drone and podcast production billed per day, quoted in GBP. Editing and delivery are included or quoted alongside depending on the job.
- Full-day photo or video shoot
- Commercial drone (aerial stills and footage)
- Podcast filming and edit
From-pricing for web, apps and complex work
Websites, apps, campaigns and larger builds are quoted from a clear GBP starting point, with the final figure agreed once scope is defined in the proposal.
- Multi-page marketing sites
- Custom apps and UI/UX
- Integrated campaigns
Custom quotes
For anything outside the shapes above, we prepare a custom written quote. No made-up numbers, no menu pricing.
- Multi-strand campaigns
- Long-term partnerships
- Cross-division programmes